Privacy Policy

Last updated: November 18, 2025

Data Controller

Quartz Narrative

Level 35, Tower 42, 25 Old Broad Street

London EC2N 1HN, United Kingdom

Phone: +44 20 7382 4917

Email: [email protected]

Our Commitment to Your Privacy

At Quartz Narrative, we take your privacy seriously and are committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and the rights you have regarding your information.

We comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy applies to all personal data we process through our website and services.

Information We Collect

Information You Provide Directly

When you interact with our website or services, you may choose to provide us with personal information:

  • Contact Information: Name, email address, phone number, company name when you fill out contact forms or inquire about our services
  • Communication Data: Any information you provide when communicating with us via email, phone, or other channels
  • Professional Information: Job title, organization details, and project-specific information when engaging our services

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

  • Device Information: Browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on pages, navigation paths, referring websites
  • Location Data: General geographic location based on IP address
  • Cookies and Similar Technologies: Information stored through cookies as detailed in our Cookie Policy

Analytics and Performance Data

We use analytics services to understand how visitors interact with our website. This includes aggregated data about user behavior, popular content, traffic sources, and website performance metrics. This data helps us improve our services and user experience.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: When you have given us explicit permission to process your data for specific purposes, such as marketing communications
  • Contractual Necessity: When processing is necessary to fulfill our contractual obligations to you
  • Legitimate Interests: When we have legitimate business reasons to process your data, provided your rights and interests don't override those reasons
  • Legal Obligations: When we need to process data to comply with legal requirements

How We Use Your Information

Providing Our Services

We use your information to deliver the marketing and narrative services you request, communicate with you about projects, and provide customer support.

Website Improvement

Analytics and usage data help us understand how our website is being used, identify areas for improvement, and optimize user experience.

Marketing Communications

With your consent, we may send you information about our services, industry insights, and relevant updates. You can opt out at any time.

Security and Fraud Prevention

We process certain data to protect our website, prevent unauthorized access, and ensure the security of our systems and your information.

Legal Compliance

We may use your data to comply with legal obligations, respond to lawful requests, and protect our legal rights.

How We Share Your Information

We do not sell your personal information. We may share your data in the following circumstances:

  • Service Providers: We work with trusted third-party service providers who assist us with website hosting, analytics, email communications, and other business operations. These providers only access data necessary to perform their services and are contractually obligated to protect your information.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
  • Legal Requirements: We may disclose your information when required by law, court order, or to protect our rights and safety or the rights and safety of others.
  • With Your Consent: We may share your information with other parties when you have given us explicit permission to do so.

How We Protect Your Data

We implement appropriate technical and organizational measures to protect your personal information:

  • Secure server infrastructure with encryption protocols
  • Access controls limiting data access to authorized personnel only
  • Regular security assessments and updates
  • Staff training on data protection and privacy practices
  • Secure data transmission using SSL/TLS encryption
  • Regular backups and disaster recovery procedures

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to using industry-standard practices to safeguard your data.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected:

  • Contact form data is retained for up to 3 years unless you request earlier deletion
  • Client project data is retained for the duration of our engagement plus 6 years for legal and tax purposes
  • Marketing communications data is retained until you unsubscribe or request deletion
  • Analytics data is typically retained in aggregated form for statistical purposes

When data is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

Your Privacy Rights

Right to Access

You have the right to request a copy of the personal information we hold about you and information about how we process it.

Right to Rectification

If your personal information is inaccurate or incomplete, you have the right to request that we correct or complete it.

Right to Erasure

In certain circumstances, you have the right to request that we delete your personal information.

Right to Restrict Processing

You can request that we restrict how we process your personal information in certain situations.

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used format and transmit it to another controller.

Right to Object

You can object to processing of your personal data based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent

Where processing is based on consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us at [email protected] or use the contact details provided above. We will respond to your request within one month, though in some cases this may be extended by two additional months if the request is complex.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

  • Avoid filling out contact forms, account registrations, or any data-submitting features.
  • Disable cookies through your browser settings (see our Cookie Policy for more details).
  • Contact us directly to request the deletion of any previously shared personal data.
  • Opt out of marketing communications by clicking the unsubscribe link in any marketing email or contacting us directly.

We respect your privacy choices. If you would like us to delete your data, please reach out to us using the contact details provided. We will process your request promptly in accordance with applicable data protection laws.

International Data Transfers

Your personal information may be transferred to and processed in countries outside the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner's Office, to protect your information in accordance with UK data protection standards.

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will notify you of any material changes by posting the updated policy on this page with a new "Last updated" date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us About Privacy

If you have questions about this Privacy Policy, want to exercise your rights, or have concerns about how we handle your personal information, please contact us:

Privacy Inquiries:

Email: [email protected]

Phone: +44 20 7382 4917

Postal Address:

Quartz Narrative

Level 35, Tower 42, 25 Old Broad Street

London EC2N 1HN, United Kingdom

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not handled your personal data appropriately. Visit ico.org.uk for more information.